our story



district mooi is a line of modern and minimal jewelry founded in 2017. All pieces are designed and handmade in the USA.

district mooi is a small, woman-owned business based in Arizona. Aleksandra oversees the creative direction and day-to-day operations. She and her husband, Edward, design and make each piece of jewelry.

We started taking jewelry design classes in 2016, while living in Washington D.C., as a way to spend time together, channel our creative energies, and achieve a better work-life balance. What began as a hobby has turned into a business that continues to honor what - and who - makes us happy.

What's in a name? 'Mooi' (rhymes with 'joy') means beautiful in Dutch (Edward is originally from the Netherlands).

district mooi’s simple and chic pieces are designed to bring confidence and happiness to each wearer. All of our jewelry is currently crafted in sterling silver, 14k goldfill, or 14k rose goldfill. Enjoy!